EXHIBIT 3
                   Press Release dated 3/24/97
   Avid and Intel Announce Strategic Alliance to Bring Visual
            Computing Technology to Desktop Platforms

    Intel Supports Avid's Plans To Expand Its Digital Content
           Creation Business Into New Market Segments
                                
TEWKSBURY,  MA. March 24, 1997 -- Avid Technology  Inc.  (NASDAQ:
AVID)  and  Intel  Corporation (NASDAQ: INTC) today  announced  a
strategic  alliance to support Avid's plans to  offer  video  and
audio editing products on the Intel architecture. Under terms  of
the   agreement,  Avid  will  develop  digital  content  creation
products  for  the Intel architecture. Also under  terms  of  the
agreement, Intel will purchase 1,552,632 newly issued  shares  of
Avid  common stock for a total investment of $14.75 million.  The
investment  was  made at $9.50 per share, the  closing  price  on
March  21,  1997  and  gives  a Intel a  6.75  percent  ownership
position in Avid.

The agreement supports Avid's overall strategy to provide digital
content  creation solutions for open environments. The  agreement
also   represents  Avid's  and  Intel  strategic  commitment   to
supporting a range of digital media solutions for users of Intel-
based computers.

"This agreement marks a significant milestone in Avid's drive  to
bring powerful digital content creation solutions to the millions
of  potential  users  in  corporations, government  and  academic
institutions,  small  businesses  and  homes,"  said  William  J.
Miller,  chairman  and CEO of Avid Technology,  Inc.  at  Intel's
technology  forum  on visual computing. "Intel architecture-based
computers  are the clear volume leaders in these market segments.
We  look forward to linking Avid's award-winning video and  audio
technology and the superior price/performance of Intel  platforms
to  develop powerful, affordable desktop digital content creation
solutions for these market segments."

"Our  goal is to bring the best visual computing technologies  to
the  Intel architecture," said Pat Gelsinger, vice president  and
general   manager   of  Intel's  Desktop  Products   Group.   "As
technologies  continue  to converge to enable  visual  computing,
digital content creation - particularly digital video editing and
image  manipulation -- will become a key application. Avid  is  a
recognized leader in this area, one that we believe will  deliver
superior  solutions  at all price points,  from  workstations  to
volume desktop PCs."

Avid  already  supports the Intel platform with  several  of  its
products,  including  MCXpress*/  for  WindowsNT,  NewsView,  and
Elastic  Reality*  winner of a 1996 technical  achievement  award
from  the  Academy  of Motion Pictures and Sciences.   Under  the
terms  of the agreement, Avid and Intel will collaborate to bring
a  broad range of additional digital content creation products to
the  Intel architecture. In order to meet customer needs in other
market  segments, Avid will continue to provide content  creation
products for multiple computing platforms.

Intel,  the  world's  largest  chip  maker,  is  also  a  leading
manufacturer of personal computer, networking, and communications
products.     Additional    information    is    available     at
http://www.intel.com.