Intel Unveils Virtual Marketing Storefront and Google Advertising Program for Reseller Channel
New Online Program Helps Qualified Customers Execute Marketing Campaigns More Quickly, Cost Effectively for Intel-Based Technology Solutions
PARIS--(BUSINESS WIRE)--
Intel Corporation today announced a new program that will help resellers worldwide market innovative Intel-based products in a more quick and cost-effective manner. The company has created a new virtual marketing storefront for its reseller channel and has also collaborated with Google to create an advertising program where resellers can place online ads.
The new initiative will provide qualified members of Intel's reseller channel network the resources and support to plan and execute marketing campaigns for their businesses. The online marketing storefront allows select resellers to place print ads, order merchandise and services, and easily customize collateral with their company information or logo. There will also be a suite of tools to support online advertising with Google, allowing reseller customers to go online and order ads by filing out a simple order form. Intel and Google will then facilitate the production and execution to simplify the process for the customer.
"We are listening to our customers who have asked for the ability to use online resources such as those offered by Google, in creative ways to help grow their business," said Steve Dallman, general manager, Intel Worldwide Reseller Channel Organization. "Many resellers are small businesses that have limited resources and expertise in marketing. Intel's virtual storefront will help customers overcome this challenge and equip them with the tools to be innovative in reaching and communicating to their customers."
The new virtual marketing storefront is being offered to Track Two licensees of the Intel(R) Inside program. It eliminates out-of-pocket expenses for Intel's channel customers through Intel Inside co-marketing funds. It also eliminates administration costs that were previously incurred by customers when applying for co-marketing reimbursements.
"We are excited about working together with Intel to bring the scale, relevancy and measurability of online advertising to Intel's small- to medium-sized channel partners around the globe," said John Topping, director, Technology BtoB Vertical, Google. "In leveraging Intel's co-op marketing expertise, we have built tools and services to help Intel's channel partners more effectively manage their online advertising programs and generate better results from their marketing dollars."
Established in 1991, the Intel Inside program has always been a core element of Intel's worldwide marketing programs. The program has continued to evolve to better serve Intel's customers. The online advertising program established with Google reflects the growing importance of online ads in the marketing mix, especially for businesses customers.
The Intel Inside program is one of the world's largest co-operative marketing programs, supported by thousands of PC makers who are licensed to use the Intel Inside logos. The Intel brand is one of the top ten known-brands in the world, in a class with Coke(1), Disney(1) and McDonalds(1), according to various rankings.
The virtual marketing storefront and Google program will go into effect April 29. For more information resellers can contact their local Intel Reseller Channel Organization representative.
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom.
Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and other countries.
(1) Other names and brands may be claimed as the property of others.
Source: Intel Corporation
Released Apr 25, 2007 • 8:30 AM EDT