Intel reboots Intel Inside brand strategy with 'amazing experiences outside'

For more than a year, under the stewardship of Intel CEO Brian Krzanich and new chief marketing officer Steve Fund, Intel has been transforming its brand image. Rather than just focusing on the invisible ingredients it puts inside tech products, the company is implementing a new marketing blitz to focus on the amazing products and services that Intel enables. See VentureBeat article.

Released Jan 19, 2016 • 12:00 AM EST