Intel Gets to the Core with Super Bowl Ad

Intel Corporation:

WHEN:       Sometime during Super Bowl XLIV, kickoff at 3:25 p.m. PST Sunday,
            Feb. 7

WHERE:      CBS

WHAT:       Intel Corporation Super Bowl commercial titled "Lunchroom" (30
            seconds):

            -- "Lunchroom" is set in an Intel lunchroom where a few engineers
            are excitedly discussing the all new 2010 Intel(R) Core(TM)
            processor family. One of the engineers is so excited he shouts about
            how "these processors are the most amazing achievement in the
            history of the company." A passing robot hears this and is saddened
            that he is no longer the biggest deal at Intel. He drops his tray in
            dismay and exits the lunchroom.

            Intel is leveraging the highly visible Super Bowl communications
WHAT ELSE:  platform to support the company's 2010 Intel(R) Core(TM) processor
            family:

            -- This is Intel's return as an individual Super Bowl sponsor after
            12 years.

            -- Intel also is the title sponsor of the post-game show on CBS,
            during which a second 30-second Intel commercial will debut.
            Sponsorship and buy valued in the millions.

            -- Each commercial employs a sense of "geek humor" and centers on
            the 2010 Intel(R) Core(TM) Processor family, which announced earlier
            this month at the International Consumer Electronics Show, delivers
            unprecedented integration and smart performance for laptops,
            desktops and embedded devices.

WHO:        -- Advertiser/Sponsor: Intel Corporation

            -- Creative: San Francisco independent ad agency, Venables Bell &
            Partners

            -- Media planning and buy: Omnicom Media Group agency OMD

            The new commercials will be available online after they air on the
            Intel site (www.intel.com), Intel Fan Page on Facebook
ONLINE:     (www.facebook.com/intel) and Channelintel on YouTube
            (www.youtube.com/channelintel). Follow Intel on twitter at @intel
            (www.twitter.com/intel) and @IntelNews (www.twitter.com/IntelNews).

CONTACT:    David Dickstein, Intel Media Relations

            916-356-2211, david.a.dickstein@intel.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6164996&lang=en

    Source: Intel Corporation

Released Feb 3, 2010 • 3:00 PM EST